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UNA - Develop Your Story and Broadcast It: PR Strategies and Media Relations

Tuesday, January 25, 2022
1:00 pm2:15 pm

How your organization positions itself to the outside world dramatically impacts your brand. Learn compelling PR strategies with a concentration on media relations. You'll understand how to develop stories that matter, polish your pitch to make it professional, and increase your odds of coverage.
We’ll also discuss how to shape content that various media partners actually need, as well as tips on when and how to connect by phone, email, and social media. Join us for an engaging webinar, grounded in planning, preparation, and practice. Leave with strategies for coverage your nonprofit needs and deserves. Examples from different sized organizations in different markets assures content is meaningful to all!

Note: This is a live webinar and will not be recorded.


Please use promo code: UNA2022

Choose the option KNN Potential Members in step 2, then enter the promo code in step 4.

About the Presenter:

Parker Harrington is founder and owner of Sponsorship Plus, a national firm dedicated to helping nonprofits fulfill their mission and positively impact their communities. The firm was established in 2000 and has a client list that spans the country including United Way, Habitat for Humanity and American Lung Association as well as numerous regional charities. In this role, Ms. Harrington has addressed dozens of national conferences on the topics of business-nonprofit collaboration, community engagement, public relations and sustainability. Ms. Harrington is known for ethical approaches to galvanize relationships and inspire influencers to act. She enjoys building and leading diverse teams of staff and board and is appreciated for her high energy, knowledge and generosity in sharing her expertise. Prior to launching her business, Ms. Harrington worked in both corporate and nonprofit public relations roles as well as a news anchor.