UNA - Nonprofit Credential in Marketing and Communication
Through communications, we build awareness and share our success stories. With an effective communications strategy, you can bring consistency to all areas of your work, identify and engage your key stakeholders, refine how you talk about your work, and present your organization as an authentic, polished, and relevant force for good. Learn how to obtain and interpret marketing data to track your impact and refine your approach, so you can get the right message to the right people at the right time.
Course Description
Your marketing and communication efforts are the gateway to your organization. They influence how the world experiences your mission, how successful your fundraising is, and how your organization is able to use its capital to influence meaningful change. Join UNA and Subject Matter Expert, Justin Anderson, to learn how to create, revamp, and deliver the right messaging at the right time in order to maximize your impact.
Programming
The UNA Credential in Marketing and Communication includes two days of online training, a 1:1 consultation with your team and Justin Anderson, and ongoing coaching and support. Successful completion of the course and its deliverables will earn your organization the UNA Badge in Marketing and Communication. Learn more about what's required to earn the Badge.
Who Should Attend
The Credential is intended for 501(c) nonprofit leaders and staff, including but not limited to, executive directors, senior management staff, program directors and managers, development directors and managers, human resource professionals, accounting and finance professionals, and other key team members at nonprofit organizations. Volunteers and board members are also welcome to participate so they can help implement best practices and new strategies at their organizations. Individual nonprofit professionals can participate to further develop their knowledge and skills, however, the real benefit of the Credential lies in the practical application of course material to participants' organizations. This way, the Credential not only educates, but also drives real change within organizations.
Cost
UNA Members: $180 for the first person/$40 for each additional participant
Not-Yet Members: $360 for the first person/$80 for each additional participant
Course Dates
Online Training Sessions
Day 1: March 27, 2024 | 9:30 AM to 3:30 PM
Day 2: March 28, 2024 | 9:30 AM to 3:30 PM
Organizational Consultation
40-minute consult on April 30 & May 1, 2024
